Windows, Doors, and Siding Professionals
How KDR Marketing Works With Them
Web Site Design * SEO Campaign * Site Management * Social Media Integration
Buy Right Windows is featured in two of our Money Saver Magazine publications. After seeing a return in the print publications, Buy Right wanted to explore the digital marketing aspect a little more. They initially invested in; a small, static, and graphic designed site, which was primarily used to showcase off their offers and deals. This tied in to their print pieces showing the same information.
However, in order to expand outward and gain organic positioning in the surrounding towns and cities they wanted to service, KDR convinced them to go a for a new site more driven by content rather than images. We also focused back on the core competency of their business; windows, siding, and doors. By building separate pages for their services we can now feature their specific services while working promoting their offers for each service at the same time.
We also took their gallery and simplified it, showcasing off their window and door services in each of the local towns they wanted. By separating the gallery, customers can go and see what they have done in their local community. We also added a page spotlighting which housing associations they also work with. It is built in a system where they can add new associations in the future with two clicks of a mouse. When KDR redesigns, or builds websites, we take into account SEO functionality, for the future of the site. We ensure that the content written on the site is SEO friendly for initial search engine ranking. We build the backend systems specifically with future SEO additions in mind.
One of the last things we added to the site is a scheduling system on the right hand side bar. Now visitors can schedule a time or appointment to have Buy Right Windows come out to their home for their free inspection services. This will then email Buy Right and the Customer so the appointment setting is confirmed, it will also keep records of all bookings made on the site so there is a back up reference to everything as well for the future. This has saved Buy Right a lot of time and effort, and has allowed their customers to use their phones for information.
If your home or business needs a new window, door, or siding replaced or repaired, call the experts at Buy Right Windows to ensure that the job gets done the first time, every time.